The SHIFT Architecture Challenge is an aspirational, biennial Ontario Association of Architects (OAA) program created to highlight the distinct contribution architects and architectural thinking bring to addressing key societal issues.
It invites Ontario architects, interns, architecture students, and their collaborative teams to respond to an identified area of concern using their skills and insights. The program runs biennially, having begun with the SHIFT 2019 Infrastructure/Architecture Challenge.
In a world facing increasingly urgent and complex challenges—climate change, forced migration, poverty, an aging population and beyond—the need for responsible, innovative and inspiring architectural solutions has never been greater.
Architects are ideally suited to propose creative solutions. The OAA challenges the profession to further enhance the public’s perception of architecture as a force that acts as a catalyst for positive social change.
The SHIFT Architecture Challenge will recognize those architects, both emerging and established, whose responses to the challenge best embody these qualities.
- articulates the importance of architectural thinking as a social determinant that impacts the well-being of people and the planet;
- enables the architectural profession to be viewed by the public in a new light; and
- reflects the capacity for design thinking to permeate all aspects of life.
The SHIFT Architecture Challenge operates on a two-year cycle, running in “odd years” as of 2019 (i.e. 2021, 2023, 2025…). Each edition of the program will have a specific theme. The first one was infrastructure; the current one is resiliency.
Benefits and Recognition
With the goal of increasing public dialogue, the SHIFT Architecture Challenge program will focus on opportunities throughout the year to engage, expand and excite. The seven selections and four honourable mentions selected by a jury in 2019 formed the basis for a broader conversation on the infrastructure issue promoted by the OAA throughout the year, including a book publication, digital presence, poster series, media outreach, a presentation in Quebec City as part of the OAA Conference, and a special PechaKucha event in Toronto.
A travelling exhibit will be created. Opportunities throughout the province will be considered for their ability to reach a specific audience, partner with existing events and capitalize on like-minded issues and concerns within communities.
Both online tools and in-person opportunities focused on public engagement, feedback and discussion will be assessed to present the ideas and the originators to a public audience.
Selections from the SHIFT Architectural Challenge will appear in a print publication intended for broad public distribution (including libraries, architecture schools and government outlets). This book will also serve as a compendium piece to the travelling exhibit. A digital version of the publication will be available online.
Media Relations + Public Awareness
The OAA and its media relations consultant has embarked on a campaign of increased awareness and public interaction related on the SHIFT Architecture Challenge’s infrastructure theme. As the program’s submissions are selected, opportunities for media interviews, blogs and publications will be assessed, as will targeting specific audiences and engaging in social community issues where the SHIFT ideas are applicable.